continue your professional development
Product Managers usually learn ‘on the job’.
Learning happens every day, from your manager, your colleagues, and your experience. But it’s hard. It’s hard to find the time to keep up with new frameworks and tools, and it’s hard to know if you are doing things right.
The goal of the Guild is to provide a structured professional development space to learn best practices, tools and frameworks, dive deeply into the most challenging professional topics, and learn from peers how the same challenges are being managed in other organizations.
What’s in it for me?
Talk to me about Value!
Learning best practices, tools and frameworks
the Internet is filled with theories and frameworks. How do you know who to follow? In the Guild we review the best sources to follow if you want to always be updated, and discuss how to put this knowledge into practice.
Product Management in the real world
how do other organizations build a roadmap? How do they plan a sprint? Which metrics do they follow? The Guild is based on sharing, and you will finally get a chance to see how things are done in other product organizations. What works where, and what doesn’t, where theory meets real life.
A new professional network
meet others like you! Form new relationships that will be there for you for many years to come.
Topics discussed
What makes a great Product Manager
the tasks, the skills, how to evaluate yourself as a product manager
Planning
from sprint planning, to quarterly to a full Roadmap. How to define processes that deliver results
Stakeholder Management
mapping stakeholders and building relationships in a methodological way
Metrics and KPIs
from high level OKRs to specific goals for features and usage patterns
AI and the future of product management
how to integrate AI to PM work processes and into the product itself
The art of Discovery
from user interviews to competitive review, looking at an entire ecosystem
Product Strategy Workshop
an analysis of a good strategy and exercise developing a strategy for a known product
The Guild Groups
The Guild is tailored for Product Managers at different levels of experience.
Each group includes 10-12 people, individually selected based on the level of experience, type of organization and type of product.
Junior Product Managers
Product managers in their first or second role as PMs. Members of this group typically have previous experience in other roles, such as QA, design, customer success, data Science, etc.
The focus of the group is on best practices of product management and how they are applied in real life environment.
Senior Product Managers
product managers with more than 4 years of experience, typically in more than one organization, who are starting to consider leadership/managerial roles.
The focus of the group is on how to think of product management in a more strategic way, to become a product leader within the organization.
Product Leaders
product managers who are leading a team of product managers, working on more strategic, cross-org initiatives.
The focus of the group is on how to lead complex processes, work with difficult stakeholders, build a product management team, and be a valuable part of the leadership of a company.
One of my favorite aspects of being a product manager is the reliance on continuous learning (Is CL a thing?), along with the strong sense of community among fellow Product Managers. We collaborate, share insights, and uplift each other in our collective goal of building better products.
The Product Guild, led by the inspiring Hadas Sheinfeld, perfectly encapsulates these values.
Upon learning about the guild, I was eager to absorb Hadas’ wealth of experience and expertise, as well as tap into the diverse perspectives of my senior product manager peers. Each Week, I eagerly looked forward to Sunday, when our meetings occurred (hard to believe, right?).
Hadas’ leadership is truly inspiring, characterized by an endless desire to give and mentor. Thank you, Hadas, for fostering such an enriching environment and for sharing invaluable practices and techniques. I am grateful to the entire team for their generosity, and valuable insights that have already enhanced my daily work.
Keren Katz
Product Manager @ Sygnia
Not every day you get the opportunity to freely brainstorm on your company strategy challenges, discuss engineering interaction dilemmas, and dive into which metrics truly matter, all while gaining insights from diverse perspectives across various industries.
The Guild gave us a community of talented people to consult, share ideas and Hadas, with her amazing background, continuously getting us to the next level.
It only starts with the Guild… Thank you Hadas for an amazing experience and for more to come.
Vered Yosub
Product Manager @ Zerto
Joining The Guild for product managers was a game-changer for me. It provided a supportive space where we could bounce ideas off each other and validate our approaches. We weren’t just fellow PMs; we were a community sharing the challenges and triumphs of product development. Brainstorming new work methods and exchanging insights became a regular source of inspiration, helping me, and I’m sure everyone else, to constantly improve. But beyond that, I also met some amazing people who I’ve stayed in touch with – a valuable network that I know will continue to be a resource for years to come.
Corrin Shlomo Goldenberg
Senior Data Product Manager @ BigPanda
I recently had the privilege of being a part of The Product Guild, under the guidance of the one and only Hadas Sheinfeld.
The experience was truly enriching! For any product manager seeking a space to connect with peers, exchange insights, and address common challenges, I highly recommend exploring The Product Guild.
Continuous learning is vital for any PM, and The Product Guild delivered valuable insights. Engaging with fellow PMs and learning from their experiences, ups and downs, was truly enriching.
Thank you, Hadas, for your significant contributions to my learning journey. I’m excited to implement these insights in my work! 🚀
Shimi Hotoveli
Senior Product Manager - Selina
The Guild is an interesting and enriching program. I left each session with insights that I implemented on the job that same week. As a single Product Manager at an early stage startup, the Guild gave me the opportunity to meet smart and interesting people, provided me practically tools and gave me confidence in the work I do and the processes I lead.
הגילדה היא תכנית מעניינת ומעשירה שכל מפגש בה נתן לי תובנות שרצתי ליישם באותו שבוע. כמנהלת מוצר יחידה בסטארטאפ, הגילדה נתנה לי הזדמנות לפגוש אנשים חכמים ומעניינים, כלים וביטחון בעבודה שאני עושה ובתהליכים שאני מובילה.
Ariella (Hirschfeld) Kapuya
Product Manager - AVR Immersive Solutions
The PM Guild presented me with an invaluable opportunity to finally get to know my peers in the industry, and in a super unique way. The Guild fosters a classroom-like environment where we freely explored our professional challenges, finding not only a remarkable level of empathy but also receiving profound insights from both Hadas and the rest of the team.
Carefully curated, the Guild provides an incredible theoretical foundation – from best practices to incorporating the latest AI advancements into our day-to-day. This, paired with hands-on practical exercises, resulted in a learning experience that did not only deepen our understanding but also effectively cemented our newly-gained knowledge into a robust and applicable skill set.
Highly recommended for any PM looking to get on top of their game, gain diverse perspectives and establish a valuable network within our small ecosystem
Shahaf David
Product Manager @ SuperCom