Product discovery done right
The ability to conduct effective Product Discovery is important for every product manager. This workshop aims to provide simple and strong tools for conducting effective Product Discovery.
The workshop is structured into two main components: a lecture and a practical deep dive session. The lecture will cover the broader aspects of Product Discovery at a high level, providing participants with a solid framework to understand different discovery sources and types.
The workshop will include a hands-on practical session focused on Discovery Interviews. This segment will delve into the methodologies and best practices for conducting insightful discovery interviews, coupled with an exercise allowing participants to apply these concepts in real-world scenarios.
- The different types of discovery - from interviews to data to competition
- Who to focus the discovery effort on? Which personas/types of users
- How to gain insights into your customers needs without asking them what they need
- What is the best way to get real answers from users in an interview?
- When to ask open questions and when to limit the answers
Product Strategy from theory to execution
The Diversity Algorithm